Coveo client Kurt Geiger also won the silver medal for best e-commerce site in the fashion/apparel or footwear category
Montreal, London and San Francisco – December 2, 2022 – coveo (TSX: CVO), the leader in related platforms that help transform search, recommendations, personalization, and promotion within digital experiences, today announced that Personalization on the Go, part of its Coveoibility Cloud™ platform, has been awarded top honors by UK Ecommerce Awards 2022 in the e-commerce innovation category. In addition, the Coveo client Kurt Geigeris a leading London footwear and accessories retailer powered by creativity and kindness, winning a silver medal in the fashion/apparel or footwear category for best e-commerce site. The award winners will be announced at a ceremony on November 17, 2022.
Coveo wins the e-commerce innovation award
Personalization on the go, a new capability available in the Coveoibility Cloud™ platform, has been awarded an e-commerce innovation award for addressing one of the biggest challenges retailers face today. With 86% of e-commerce shopping sessions coming from anonymous users, this feature enables brands to provide relevant and highly personalized query suggestions, product ratings, and product recommendations without the need for large amounts of data, pre-defined personality segments, or Logged in user profile.
On-the-go personalization solves this cold-start problem not only for new shoppers or guests, but also for customers who go incognito or private browsing, go back after several years, or clear their browser cache.
Kurt Geiger leverages Coveo’s innovative personalization technology, allowing the global brand to harness customer data with a forward-thinking approach using AI-led 1:1 personalization to deliver customer experiences that make every shopper journey feel real. The brand’s mission to create a pleasant, diverse, and inclusive fashion community has developed a loyal customer base that spans North America, Europe, China, Australia, and the Middle East.
Personalization has been a key component of Kurt Geiger’s digital strategy of increasing customer loyalty, engagement and lifetime value. The company focused on three main areas to achieve its goals:
- Social Proof: To improve engagement experiences for all customers by letting shoppers know in real time what products are “popping,” including upcoming products from online influencers and social feeds.
- Offer messaging: To incentivize price-sensitive shoppers to convert by creating an experience powered by the e-commerce team to dynamically change the discount percentage for products at any time.
- Custom Product Selection: To enable a smoother visitor journey by deploying a ‘Save Size’ experience – automatically selecting pre-filtered visitor size within the same category and making purchasing the product of interest as easy as possible.
“We are honored to be the winners of the UK Ecommerce Awards for our innovative AI-powered relevance platform. As brands face an unpredictable economy, soaring inflation, changing customer behavior and other post-pandemic challenges, our aim is to empower them. Leverage AI-based strategies to help improve profitability,” said Brian McGlynn, General Manager of Merchandising at Coveo. “And we couldn’t be happier that Kurt Geiger has been recognized for their e-commerce initiatives as well. They are a great example of a tech-savvy brand that understands the importance and impact of personalization and its impact on engagement, the shopping experience, and driving customer loyalty. We look forward to a long-term and successful partnership.”
More information about Coveo cloud convenience and personalization on the go.
You’ll find additional information about Kurt Geiger’s implementation over here.
About Coveo Solutions
We believe that relevance and personalization are critical for companies to win in the new digital experience economy, to serve people the way they expect them to be, and that applied AI is imperative. Coveo is a market-leading AI-powered related platform. Our native, multi-tenant SaaS platform injects research, recommendations, personalization, and merchandising solutions into digital experiences. We provide solutions for commerce, services, website and workplace applications. Our solutions are designed to provide tangible value to our customers by helping drive conversion and revenue growth, increase profitability, reduce customer support costs, increase customer satisfaction and website engagement, and improve employee efficiency and satisfaction. Coveo is a trademark of Coveo Solutions, Inc.
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